Keep It Simple
Advertising is communication intended to inform, educate, persuade, and remind individuals of your product or business.
Online and offline ads make more impact when they are simple and easy to comprehend and make people related.
In today’s world with high and complex graphic traffic ads, you have milliseconds to attract someone’s attention so to do that your ads should be straightforward, as it makes a better impact between all those complex and hard-to-understand ads.
Eye-tracking research shows that people actively try to avoid ads, said Michel Wedel.
The study’s authors found that upfront ads, such as a photo of a bottle of orange soda to sell orange soda, were understood and received positively by viewers in 100 milliseconds.
It just takes a glimpse of milliseconds for a customer to get to know the product or services and get converted into a lead.
Attention Grabbing Headline.
Headlines are the first look a person looks at. So try to express everything or the most selling thing in your headline, but this won’t mean you have to get started on clickbait, this is the best negative impact you can get for your brand or product.
Make it in such a way that it was clear and easy to read and has simple words which are the easiest to read by everyone.
Asking a question with a headline, or adding an element of supersize in your heading also helps you a lot if used the correct way.
Adding numbers to your headline gives a sense of specificity and curiosity.
Bold and Clever Marketing
Using memes to reach a target audience is the cleverest way to approach your audience as people enjoy memes they will not skip and give some time to read them, it also makes a sense of relatability with the audience.
Make a big and clear banner which makes people remember longer as it has a good impact on minds.
Being big in expressing yourself through content or ads will help you seem confident and trusted easily.
Strategic Marketing
Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors.
Targeting audiences according to age and gender makes a lot of difference, for example, if your target age group is from 15-25 running ads on Instagram can make a lot of difference and if your target age group is 40+ the ads should be running on Facebook.
It is just about making the best out of what resources you have with mindfulness.