FMCG Giant ITC Ltd incorporates media review.
The account size is calculable to be around Rs 600 crore. The review is believed to be for ITC Foods & personal care.
FMCG Giant ITC Ltd. has demanded a media review for injecting media handling and media purchasing for tv, print, and out of doors. The account size is calculable to be around Rs 600 crore. The pitch that was referred to as early this month is predicted to conclude by March. The review is believed to be for ITC Foods & aid solely.
Wavemaker has been ITC’s Agency on Record (AOR) for injecting media handling and media purchasing since April 2017.
In February 2019, Wavemaker conjointly won the digital mandate for identical. The digital account itself is calculable to be within the vary of Rs sixty crore. The mandate includes an inquiry engine, social media, digital creatives, and every one different vertical.
In August once ITC trapped a share of quite twenty-eight percent in cream biscuits in urban India as per Nielsen data, it was a warning call for the most important cream biscuits maker Britannia. though Britannia didn’t share knowledge with ET, numbers obtained from counsel that ITC could have nosed before Britannia during this section by roughly 1%, a minimum of for August.
However, both ITC and Britannia declined to substantiate this (Britannia didn’t answer an email with queries on the threat from ITC).