1) NO STRATEGY ( ME TOO)
In this strategy, there’s usually no innovation and direct repetition of the merchandise of a specific company and launching it below another company’s name. however, there’s not abundant profit that’s incurred by applying this strategy as a result of marketers have to be compelled to bow down to the perception and nobody will amend the shopper’s perception until the most player makes a slip.
2) DEFENCE STRATEGY (BETTER 10-20%)
This strategy applies to the businesses that specialize in the constant upgradation of merchandise and perpetually evolve and introduce and tries to form their product higher than most player by 10-20%. This strategy contributes little or no to the profit margins.
3)OFFENSE STRATEGY(DIFFERENT 20-33%)
This strategy sits well within the Cola worl, coca-cola square measure competitive to earn their market share on what basis they’re going to via, they vie on the quantity of sugar gift in each the cola’s like coca-cola can sell its product by language in its add that additional sugar isn’t sensible for your body and retail it to you by telling WITH LESS SUGAR as compared to many.
4) FLANKING STRATEGY (OPPOSITE 33-50%)
The flanking attack strategy permits you to focus on the weak areas of your competitors to kick them out of the market and win their market share. Its name is substitutable with the military strategy wherever you attack the enemy from all sides supporting the thought that the enemy would be stronger at the front.
According to the business perspective, the flanking strategy targets a specific geographical market, client phase, and products wherever the rival is weak.
5) GUERILLA STRATEGY (UNIQUE 50-100%)
Guerrilla promoting could be a promoting maneuver within which a corporation uses surprise and/or unconventional interactions to market a product or service. Guerrilla promoting is different than ancient promoting in this it typically depends on personal interaction and includes a smaller budget. The term was popularized by writer Levinson’s 1984 book Guerrilla promoting.
6) DISCONTINUOUS STRATEGY (>100%)
Taking a discontinuous approach to your business model means you offer merchandise or services that may be cheaper from the customer’s perspective, additionally accessible in usability and distribution, and can add structural value blessings relative to existing solutions to your current business model.
a brand new product is launched, all different from the previous one, resulting in a major amendment in consumption habits. Example: Disposable sanitizing tissues to be used on the body rather than the shower or tub.
7) DISRUPTIVE STRATEGY (>>>>>100%)
This promoting involves victimization experimental techniques that challenge the established order. instead of following standards promoting knowledge, tumultuous marketers check daring, new techniques that haven’t been tried before. Some work whereas others flop.