Amazon, Reliance set to lock horns over IPL media rights

The corporations are expected to fight for exclusive five-year TV and digital broadcast rights to IPL
The Star Republic of India had paid over ₹16,300 crores for the IPL’s digital and television rights till 2022.

Amazon’s contention in the Republic of India with oil-to-retail conglomerate Reliance Industries appearance set to go to the cricket field, wherever they’ll doubtless battle media heavyweights for telecast rights to India’s premier cricket league with its many numerous viewers.



“Cricket is that the second-biggest sport within the world with two-and-a-half billion fans and IPL is like its Super Bowl,” aforesaid Anton Rublievskyi, head of Parimatch, an indulgent company that publicized at the Indian Premier League (IPL) last year.


The Disney-owned Star Republic of India, which is one of all the highest broadcasters in the Republic of India besides Sony and its planned acquisition Zee Entertainment Enterprises Ltd, paid 163.48 billion rupees for the digital and tv rights till 2022. The league’s matches reached 350 million viewers throughout the primary 1/2 the 2021 season alone.


Amazon and Reliance are already fast in an exceedingly pitched room battle over the acquisition of assets of Future cluster, another massive Republic of India merchant.
Reliance is additionally in talks with investors, as well as foreigners, to lift to $1.6 billion for its broadcasting venture, Viacom18.
Winning this bid is vital to Reliance’s long plans for its Jio platform and its digital enlargement,” aforesaid a supply with direct data of the company’s strategy.

“Everything that is going on at Viacom18 within a previous couple of months, like shopping for rights to the Spanish La Liga and putting in a sports channel, has been a build-up to the present,” the supply aforesaid.
Reliance and Viacom18 failed to reply to requests for comment.


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