Instagram is arguably one of the most important social channels and we believe that marketers who haven’t used it yet are missing out on something big. Whether you manage social media for a large company, or small business, or use it to promote your personal brand, integrating Instagram into your marketing strategy is a must. We grew up on fairy tales, we are happily obsessed with following the twists and turns of celebrity news, and are drawn to people who have a natural talent for telling dramatic or funny events. Storytelling is just human nature. And from a business perspective, telling an interesting story is a great way to create an emotional connection with your audience.
Pictures are the most engaging content on the web, and visual posts generate 650% higher engagement than text-only posts. In short, Instagram is a great platform for engaging with your fans and keeping them coming back again and again. By testing Instagram to see what your audience visually hears, you can develop your branding across the board and leverage the images you use on Instagram for other marketing channels such as blogs and emails.
Reach a Massive Audience With over 700 million monthly users on the platform, Instagram offers businesses a huge potential audience. When posting on Instagram, hashtags are the best way to spread information about your content and get it in front of the right people. Be sure to use relevant hashtags that your audience is actually searching for.